Jehee Sheen comes from deep appreciation and exploration of human nature. Jehee Sheen believes that fashion is above mere artistic amusement and means to pretension; Also He believes that fashion has the ability to remedy the essence of human nature. ‘Through clothes’, ‘Fashion is beyond itself: it could be a religion and a satisfaction of pursue to inner beauty.’ Through oriental philosphy, taste is the ultimate morality of Mom(body). It couldn’t be existed a taste without moderation. Said in Buddhism, “Life is suffering. Suffering is due to achivement. Achivement can be overcome.” Jehee Sheen pursue a moral inner beauty to create new attitude to wear clothes in social role. And Jehee Sheen agonizes reflection of zeitgeist endless. Jehee Sheen believe that in the oriental philophy, there is a answer of the new era.